{"id":8719,"date":"2023-08-18T11:27:58","date_gmt":"2023-08-18T16:27:58","guid":{"rendered":"https:\/\/cromatic.com.ec\/?p=8719"},"modified":"2023-08-18T11:27:59","modified_gmt":"2023-08-18T16:27:59","slug":"importancia-diseo-ui-y-ux","status":"publish","type":"post","link":"https:\/\/cromatic.com.ec\/es\/2023\/08\/importancia-diseo-ui-y-ux\/","title":{"rendered":"Importancia del dise\u00f1o UI y UX en productos digitales"},"content":{"rendered":"<p class=\"has-black-color has-text-color\">Cuando iniciamos en el dise\u00f1o web, desktop o m\u00f3vil la mayor parte de las veces no nos percatamos la importancia de la<strong>&nbsp;UI (Interfaz de Usuario)<\/strong>&nbsp;y la&nbsp;<strong>UX (Experiencia de Usuario)<\/strong>, ya que lo m\u00e1s importante a primera vista parece ser tener un producto que ofrecer.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">No obstante, en ocasiones tendemos a aislar el dise\u00f1o web del proceso general de desarrollo, como si se tratase \u00fanicamente de una tarea est\u00e9tica que se gestiona de forma independiente. \u00a1Error!. En este art\u00edculo te exponemos la importancia de integrar UX, o experiencia de usuario a lo largo del proceso de dise\u00f1o de productos digitales.<\/p>\n\n\n\n<p class=\"has-ast-global-color-6-color has-text-color\"><strong>\u00bfQu\u00e9 son realmente UI y UX?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">UI (User Interface) define la interfaz de usuario en una aplicaci\u00f3n. Por tanto,&nbsp;en el proceso de dise\u00f1o de UI, se define la parte m\u00e1s gr\u00e1fica del proyecto, donde se detallan el layout y el look and feel de la aplicaci\u00f3n. En definitiva, la apariencia y la est\u00e9tica de una p\u00e1gina web, desktop o aplicaci\u00f3n movil.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">\u2013 Investigaci\u00f3n y dise\u00f1o del look and feel<br>\u2013 Dise\u00f1o de la marca y desarrollo gr\u00e1fico de la misma<br>\u2013 Dise\u00f1o de animaciones y transiciones<br>\u2013 Dise\u00f1o adaptado a dispositivos m\u00f3viles (RWD)<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Seg\u00fan lo anterior, las labores de Dise\u00f1o UI est\u00e1n m\u00e1s relacionadas con un perfil gr\u00e1fico de dise\u00f1ador que con otro tipo de roles, tales como responsables de marketing o desarrolladores. Normalmente cuando alguien se refiere a un \u201cDise\u00f1ador web\u201d se refiere a este tipo de perfil, a alguien especializado en la parte gr\u00e1fica del proceso.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>\u00bfEn qu\u00e9 se diferencian User Interface y User Experience?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Por otra parte,&nbsp;<strong>UX (User Experience<\/strong>) define la experiencia de usuario en un entorno web. Y como experiencia, nos referimos exactamente a eso, a intentar conseguir que el usuario, al consumir un producto (del tipo que sea, en este caso, digital), viva o se genere en \u00e9l una experiencia. De esta forma, aplicando t\u00e9cnicas de dise\u00f1o UX buscamos mejorar el producto para que el usuario, al interactuar con \u00e9l, lo distinga de su competencia.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Algunas de las&nbsp;<strong>responsabilidades del dise\u00f1ador UX<\/strong>&nbsp;son:<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">\u2013 An\u00e1lisis del cliente y de su competencia en el entorno digital<br>\u2013 An\u00e1lisis del producto actual y su estrategia<br>\u2013 Wireframing y Prototipado del producto<br>\u2013 Planificaci\u00f3n para el desarrollo del producto<br>\u2013 An\u00e1lisis de la interacci\u00f3n<br>\u2013 Planificaci\u00f3n del desarrollo<br>\u2013 Pruebas de usabilidad<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Como vemos, son responsabilidades no tan cercanas al dise\u00f1o y m\u00e1s cercanas al desarrollo, al dise\u00f1o de producto y al marketing, ya que est\u00e1n asociadas a un desarrollo estrat\u00e9gico que no se resuelve con dise\u00f1o y apariencia, sino m\u00e1s bien con los objetivos del cliente y con anal\u00edtica sobre el mismo.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>\u00bfY d\u00f3nde est\u00e1 la uni\u00f3n entre UX y UI?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Ahora&nbsp;<strong>ya sabemos lo que es UX y lo que es UI<\/strong>, y nos surge una pregunta: \u00bfD\u00f3nde se juntan? pues depende del entorno y el proyecto. En algunas agencias las labores de UI y de UX recaen en un perfil de dise\u00f1ador gr\u00e1fico especializado en web y usabilidad, que realiza un dise\u00f1o aplicando normas y pruebas de usabilidad. Desde nuestro punto de vista, este tipo de enfoque pierde un enlace fundamental con los desarrolladores, ya que el dise\u00f1ador puede enfocar una soluci\u00f3n gr\u00e1fica de una forma complicada de resolver a nivel de maquetaci\u00f3n o de programaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">La&nbsp;experiencia de usuario no es \u00fanicamente un concepto abstracto, sino que realmente existe, y&nbsp;la figura de dise\u00f1ador, arquitecto o experto en UX es fundamental&nbsp;para sobrellevar de manera correcta un proyecto digital, minimizando tiempo de entrega, mejorando la comunicaci\u00f3n entre dise\u00f1o y desarrollo o analizando los potenciales errores que podr\u00edan hacer que cualquier usuario nos descartar\u00e1 con respecto a nuestra competencia.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Fuente: Rootnite<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando iniciamos en el dise\u00f1o web, desktop o m\u00f3vil la mayor parte de las veces no nos percatamos la importancia de la&nbsp;UI (Interfaz de Usuario)&nbsp;y la&nbsp;UX (Experiencia de Usuario), ya que lo m\u00e1s importante a primera vista parece ser tener un producto que ofrecer.&nbsp; No obstante, en ocasiones tendemos a aislar el dise\u00f1o web del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[54,55],"tags":[56,57],"class_list":["post-8719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-web","tag-diseno","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Importancia del dise\u00f1o UI y UX en productos digitales<\/title>\n<meta name=\"description\" content=\"UI (User Interface) define la interfaz de usuario en una aplicaci\u00f3n. Por tanto,\u00a0en el proceso de dise\u00f1o de UI, se define la parte m\u00e1s gr\u00e1fica del proyecto, donde se detallan el layout y el look and feel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cromatic.com.ec\/es\/2023\/08\/importancia-diseo-ui-y-ux\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importancia del dise\u00f1o UI y UX en productos digitales\" \/>\n<meta property=\"og:description\" content=\"UI (User Interface) define la interfaz de usuario en una aplicaci\u00f3n. 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