{"id":4891,"date":"2019-10-25T19:26:55","date_gmt":"2019-10-25T17:26:55","guid":{"rendered":"http:\/\/nuova.com.ec\/?p=4891"},"modified":"2023-08-18T09:35:29","modified_gmt":"2023-08-18T14:35:29","slug":"smart-content-marketing","status":"publish","type":"post","link":"https:\/\/cromatic.com.ec\/es\/2019\/10\/smart-content-marketing\/","title":{"rendered":"Smart\u200c \u200cContent\u200c \u200cpara\u200c \u200ctu\u200c \u200cestrategia\u200c \u200cde\u200c \u200cInbound\u200c \u200cMarketing"},"content":{"rendered":"<p class=\"has-black-color has-text-color\"><em>\u00bfEn qu\u00e9 consiste el Smart Content? <\/em>B\u00e1sicamente&nbsp;se trata de&nbsp;contenidos en espacios digitales que se van seleccionando y descartando de manera autom\u00e1tica para un proceso de venta m\u00e1s efectivo. Algo que se est\u00e1 mostrando esencial si se quiere aprovechar el&nbsp;<strong>Inbound Marketing<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">El Contenido Inteligente, o Smart Content es, por tanto, un tipo de contenido din\u00e1mico. Es decir, que va variando seg\u00fan los patrones de navegaci\u00f3n y el historial del visitante en cada momento concreto.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Esto se&nbsp;traduce en que aquel que empieza a visitar determinadas p\u00e1ginas web de manera asidua, encontrar\u00e1 en las mismas un contenido seleccionado y priorizado s\u00f3lo para \u00e9l. Un contenido que se genera seg\u00fan los gustos que ha demostrado tener en navegaciones anteriores.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>El Inbound Marketing apuesta por m\u00e9todos no intrusivos<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">La diferencia de las estrategias de Inbound Marketing es que est\u00e1n basadas en m\u00e9todos no intrusivos. Es lo que las diferencia de otras acciones como los anuncios televisivos o radiof\u00f3nicos entre programas. Un&nbsp;tipo de publicidad&nbsp;intrusivo que cada vez provoca m\u00e1s rechazo entre los usuarios.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Cuando en marketing online se habla de aportar valor, lo que se plantea es utilizar los contenidos de manera estrat\u00e9gica. S\u00f3lo as\u00ed los diferentes productos de las marcas encontrar\u00e1n m\u00e1s puntos en com\u00fan con los usuarios a los que se dirigen.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Una buena clasificaci\u00f3n de contenidos puede calar hondo y generar identificaci\u00f3n en los usuarios. Pero una mala exposici\u00f3n de contenido inadecuado puede hacer que incluso los clientes asiduos terminen por desvincularse de la marca.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Fuente:&nbsp;Antevenio<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfEn qu\u00e9 consiste el Smart Content? B\u00e1sicamente&nbsp;se trata de&nbsp;contenidos en espacios digitales que se van seleccionando y descartando de manera autom\u00e1tica para un proceso de venta m\u00e1s efectivo. Algo que se est\u00e1 mostrando esencial si se quiere aprovechar el&nbsp;Inbound Marketing. El Contenido Inteligente, o Smart Content es, por tanto, un tipo de contenido din\u00e1mico. Es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.729999999999999982236431605997495353221893310546875,"y":0.35999999999999998667732370449812151491641998291015625},"footnotes":""},"categories":[48],"tags":[47],"class_list":["post-4891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart\u200c \u200cContent\u200c \u200cpara\u200c \u200ctu\u200c \u200cestrategia\u200c \u200cde\u200c \u200cInbound\u200c \u200cMarketing<\/title>\n<meta name=\"description\" content=\"El Contenido Inteligente, o Smart Content es, por tanto, un tipo de contenido din\u00e1mico. 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